Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers known in the industry as “kidults.” They’re increasingly are ...

and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for ...

Mattel, the toy maker behind major brands such as Barbie and Hot Wheels, is upgrading its real estate holdings, moving its ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

Mattel is now developing a movie based on the toy, View-Master. Mattel is the toy company behind Barbie, which famously got a 2023 film adaptation that made over $1 billion and became the highest ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

On August 1, 2011, Icon's legal counsel sent a cease and desist letter to Mattel officially informing the company of its issues with both the rendering and the toy itself. Mattel pulled the ...

When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...

Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers known in the industry as “kidults” and increasingly are making toys ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in ...