Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers known in the industry as “kidults.” They’re increasingly are ...

and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

Mattel, the toy maker behind major brands such as Barbie and Hot Wheels, is upgrading its real estate holdings, moving its ...

Mattel is now developing a movie based on the toy, View-Master. Mattel is the toy company behind Barbie, which famously got a 2023 film adaptation that made over $1 billion and became the highest ...

Let’s dig into the relative performance of Mattel (NASDAQ:MAT) and its peers as we unravel the now-completed Q2 toys and electronics earnings season. The toys and electronics industry presents ...

When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s ...

Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers known in the industry as “kidults” and increasingly are making toys ...